Hopstock 2023 Illustration

Client

Craft Beer Capital

Time & role

1 month

Illustrated and designed collateral for Hopstock 2023 festival event

Hopstock is a yearly event celebrating fresh hop beer in Wellington. The five day event happens after the annual hop harvest and features 27 breweries and bars across the Wellington region. The branding of the festival changes each year to feature a different Wellington icon illustrated by a Wellington based artist.

For the 2023 event I developed the colossal squid design that featured across the various collateral and touchpoints used for the festival.

Collateral included social graphics, posters, a five colour t-shirt design, and a trail card DLE brochure. All to be completed within a short time frame and to include the colossal squid illustration in some way.