A note to 2024 - goals and intentions
Dear 2024.
My intention for 2023 was for growth, a gradual slow increase while I focused on some big life events. While I didn’t achieve everything I wanted to in 2023, I did manage a decent chunk which was definitely a step in the right direction.
This year I want to build on 2023. Build on and strengthen the 2023 goals that are still relevant, and introduce some new ones that suit this stage of my life. So my word of the year is Boost.
“Boost - help or encourage (something) to increase or improve.”
I’m a planning gal and sometimes my plans and goals are a little too unrealistic for a yearly goal. I’m working on that 😂… For 2024 I’m not aiming for the moon, just the next step on the ladder of where I aim to be in the future.
Strengthening the newsletter
In 2023, one of my goals was to increase my newsletter subscriber number. I didn’t manage to achieve this as much as I would’ve liked but I’m really happy with the new direction the newsletter is taking. The foundation for the newsletter is there, now this year my goal is to strengthen the newsletter. To continuously improve the content and build on the unique benefits of signing up to The Creative Catch-up.
I want to develop a place to inspire, a place that encourages and supports you to achieve your goals, a place that teaches you new skills. A newsletter that you’re excited to receive each month, eager to delve into the words and come out motivated to pursue your dreams.
Going digital
Something I struggled with during the second half of 2023 was my online shop. I was toeing the line about it being worth keeping open and battling with the fact that frankly a lot of people can’t afford extras these days. While my products weren’t too expensive they were still luxury items rather than essentials, especially when you add on shipping. I still wanted to create fun products that brought joy to people’s lives, but I didn’t think how I was currently going was the right direction going forward. In 2024 we’re going digital!
For Sofillyletters, and for a second secret business, I’m developing digital products! Smaller budget, no shipping, useful products that will still bring people joy. I’ve already got three planning sets live in my online shop, and plan to make more as the year progresses! (I told you I was a planning gal 😊) The second secret business is still in the works, I’m super excited about it but I’ll let you know once we’re live.
Those are my two main creative business goals for the year. I have to keep reminding myself to keep things realistic otherwise my brain will go crazy with new plans and ideas. What are your goals for 2024? Do you have a word or intention of the year?
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